How to Make a Brand Successful
It is in fact not an innovative topic and it is believed that many bosses are clear of the approaches of how to make a brand successful. However, there are merely a few famous brands. A lot of enterprises can not break the bottleneck and make the enterprise develop.
Customers today in China still concern a lot about the prices, which means that on the three elements, namely layout, production and sales, many enterprises still have a lot of problems and need to be improved.
1. Production.
There are two aspects that determine the competence of a company. One is whether the products can be developed further, the other is about the production plan of a company.
On the aspect of product development, there is not a major that has something to do with it in colleges of China. Therefore, all the designers are growing and developing the skills in enterprises. Qualified designers are in short in the market of China. As a result, many companies can not find skilled designers. Because of shortage, the income of a qualified designer is increasing all the time. For example, not long ago, a company in Zhejiang once publicized an ad that it would like to pay one million yuan per year to employ a chief inspector of designers, from which you can see that designers play a very important role in the companies of underwears.
In terms of developing products, here are two points I would like to stress. One is copying the successful examples of other enterprises. It is not all bad to be good at copying. Companies that do well in copying usually can make success at the beginning of their business. It seems to be the only way for companies to do pioneering work. By copying the success of mature enterprises, companies can avoid a lot of mistakes. The other is the ability of designing. When a company has developed to a certain height, it is not enough to copy the successful examples any longer. What they need at the moment is to come out products that have their own features. What's more, the boss of a company should combine the product design and brand positioning together perfectly, which is vital to the development of an enterprise.
2. Sales.
In the industry of underwears, sales means canvassing business order to many enterprises. What a company usually do is to employ a chief inspector and then the chief inspector will in turn gets some regional manager to help him open up the market. In fact, it is never enough to do so. Service is another element that differentiate ordinary brands and famous brands. Moreover, marketing talents are also very important to the development of an enterprise.
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