Wednesday, August 24, 2011

An Entrepreneurial Story About The Success of The Laithwaites Wine Club

All in all, if you're ready to start a wine adventure that begins and ends with full-bodied bottles and many incentives, the laithwaites wine club may be your best bet. The Laithwaites business started out in 1969, delivering wine to customers in the back of a van. 42 years later, they announced the next step in their evolution: the launch of their mobile site.

If you are ever told that the best way to make a small fortune in the wine business is to start with a large one, pause, smile briefly, then mention Tony Laithwaite, the man behind britain's largest independent wine company.

The facts speak for themselves:

The laithwaites wine list has more than 2,500 wines, and they employ more than 1,000 people. Laithwaites wine are the uks largest wine retailer, offer a range of quality wines for you to enjoy. Laithwaites has an annual turnover of £250m and over 800,000 customers, they have hired specialist digital relationship marketing and ecrm strategy specialists underwired amaze. Mike smith, head of web selling at laithwaites, commented on the selection: "underwired amaze brings a fantastic range of experiences and a deep understanding of ecrm to laithwaites.

Laithwaites wine relaunched its website recently and is now incorporating ratings and reviews - offering peer to peer recommendations of over 1,300 products. "we wanted to find a better way to engage with our customers - allow them to hear what other shoppers think and pass on valuable information to each other,"
says niki freer, multi-channel development manager at laithwaites wine.

It is our opinion that it the most user-friendly interactive shopping destination in the wine sector. The new site runs on an atg platform and enables laithwaites wine to centrally manage sales across its various retail channels, including orders placed via their website, shops and wine advisers on the phone. This is certainly a better way to engage with your online customers, allowing them to hear what other shoppers think and pass on valuable information to each other is quite unique.

Since 1969, laithwaites has sought to bring real wines of authenticity and character to the world. With a 100% money-back guarantee laithwaites wine makes buying wine and champagne online easy.

With 40 years of experience as an independent wine merchant and the most comprehensive wine range in the uk, laithwaites chose vinopolis as the venue for its first central london store.

Looking for More Info on Laithwaites Wines or just want information on buying wine online in the UK?
The average bottle of wine cost less than £6 and includes free delivery to your home by the weekend. If you enjoy good wine at affordable prices our interesting facts about Laithwaites wine will convince you this family run business is 100% customer driven and their service is excellent. You should check out the Laithwaites wine review for extra peace of mind.

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